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The year is 1937. The slogans on the billboard say it all. What an ironic contrast! Photographer, Margaret Bourke-White captured this scene during the Louisvile Flood of 1937. The Great Depression was dragging on. The strain shows on the faces of those standing in the rain to get food and other staples. While it is certainly a powerful image in black and white, I added color to help make the connection between generations. This is about how it would have looked had you been standing in the rain with them.

1937 - The American Way (O)

1937 - The American Way

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